The integration of our eShop with the main Accace website represents a strategic approach to enhance our online sales and consultation services. This section outlines how we effectively link and promote our separate eShop, located at https://shop.accace.com, from our main website, https://accace.com.
Our eShop functions as a distinct sales channel, hosted on a separate domain. While it operates independently from our main website, the integration is crucial for driving traffic and facilitating easy access to our range of services and expert consultations.
The primary objective of the eShop is to offer an additional platform for clients to purchase services and book consultations with our consultants and experts. This includes both paid and free consultation options, catering to a wide range of client needs.
Linking to eShop
- Strategic placement of links: To promote the eShop, we strategically place links on relevant service pages of the main Accace website. These links direct users to specific bookable services or products available on the eShop.
- Clear call-to-action: When possible, links to the eShop should be accompanied by a clear and compelling call-to-action. This CTA should articulate the value of the service or consultation, encouraging users to click through and explore our offerings on the eShop.
- SEO for eShop links: Ensure that the links to the eShop are optimized for search engines. This includes using descriptive anchor text and ensuring that the links are easily crawlable by search engine bots.
To read more about the eShop and the guides related to it, please refer to our dedicated eShop manual.